Great Wall Motor to move to Europe!

If BMW can drive into China, why can't the Great Wall of China move to Europe? That's exactly why the Chinese motor company displayed its Hover SUV and Wingle pick up at the Paris Motor show. And like its namesake, this one too attracted viewers by the dozens. If the curiosity translates into buying interest Great Wall will be here by 2008.

Supervisor - Intl Division, Great Wall Motor, Jie Zhu said, "The European market is mature and developed. We are at the Motor Show to understand more of the market."

But another Chinese company already has the first mover advantage. Landwind launched in Europe with an SUV but hit a speed breaker when its first vehicle failed to clear a mandatory crash test. The image was dented but the spirit was not.

Landwind's hoping a safer SUV at a 25% discount to competition will jumpstart sales. Add to that Fashion and the sales target is 10,000 units by 2008.